meet the founder

about sarah mafi

With a passion for health and wellness, Sarah blends expertise, empathy, and a holistic approach to help you unlock your potential.

She is a certified Reformer Pilates Instructor, a Mindfulness and Systemic Mapping Facilitator, and holds a degree in Sport and Exercise with a major in Prescription & Training.

“It’s not just about a strong body—it’s about cultivating a resilient, confident SELF.”

— Sarah Mafi

Inspired by her own journey of self-healing, Sarah founded SELF Wellness, a holistic approach that empowers people to unlock their inner potential, move beyond limiting or conditioned beliefs, and transform their lives through inner wisdom.

Her philosophy is simple: SELF-love starts from the inside out. By reconstructing the way one sees and shows up for themselves, they change the way the world responds in return. SELF not only fosters a strong body but also builds self-esteem and cultivates the confidence to stand tall and independent.

what you can expect
  1. Personalised fitness programs tailored to your goals

  2. Holistic coaching that integrates physical, mental, emotional, and spiritual wellness

  3. A supportive environment to build confidence, self-esteem, and resilience

Every session with Sarah is designed to honour your unique journey and goals. From personalised fitness plans to holistic coaching, Sarah offers a nurturing, tailored experience that helps you unlock the best version of yourself.